You've all known about the "Black Edition" brand for quite some time. This perfume house has made a name for itself on the French market in 2019 thanks to a number of highly iconic fragrances. These are characterised by their elegance, intensity and generally sober, luxurious design.
Black Edition is a collection that offers a refined, concentrated version of oriental fragrances in a very French spirit. Inspired by certain oriental perfume brands, it creates its own perfume prototypes while retaining its Parisian identity. So if you're a fan of sophisticated, tropical aromas, you've come to the right place with this range of eau de parfum.
Black Edition" perfume bottles are often presented in sleek, transparent containers. This marketing technique, which is reflected in the colour of the perfume and above all its name, is designed to arouse the curiosity of consumers in the same way as other French brands. What's more, the packaging is generally meticulous, using quality materials that reflect the premium character of the range.
Black Edition is also about sublime notes, both sweet and intense. The rich, complex compositions of these fragrances are often oriental, woody, spicy or amber. This lends longevity and depth to the brand's products. Finally, this range of fragrances is aimed at a public that appreciates sophisticated fragrances. In particular, lovers of niche fragrances or people looking for a distinctive olfactory signature.
The Black Edition brand also takes care to create fragrance families to suit everyone. With attractive fragrance names, it already tells buyers what these olfactory products contain. So, if you're more attracted to woody, musky or amber scents, you know right away which product to choose. All you have to do is dissect the olfactory pyramid of a particular eau de parfum. You'll then be able to grasp all the originality of the work proposed by this perfumery house.
Colours also play a role in the consumer's buying process. They give a fragrance charisma. In the subconscious, future buyers will also gravitate towards a colour they like. This is also the spirit of discovery that Black Edition exploits in its marketing techniques. There's no need to go overboard when it comes to design. French eaux de parfums have a different approach to oriental perfumes, which have a historical connection with this practice. With Black Edition, each bottle has its own colour. This makes it easier to focus on a particular fragrance and stimulates curiosity.
English GB 
Español
Deutsch
Français
Italiano
Nederlands
Português PT
Lietuvių kalba
Polski
Čeština